Meet the Charities

When you purchase a tee, half of the profits are donated to a charity or project that supports the bird on that shirt.

On this page we introduce our past and current charities . We will be introducing a new charity with each shirt we release.

Our philosophy

Raising money to support the endless list of epic charities who support our native bird life is at the core of our mission. Not only do 50% of our profits go towards charity, but we allocate the payments based on the shirt that is purchased. The result? The shirt you wear supports the fella embroidered on it. It is a special feeling to have a quiet moment with a perched Kererū when you are wearing a top which supports her and her Whānau.

The Charities

Project Kererū is a voluntary community-based conservation project that is changing the fate of sick and injured kererū in the South Island. Our first run of shirts covered the annual food cost for rehabilitating the 140+ Kererū treated each year as well as some cameras to remotely monitor the aviaries.

These legends care for injured birds, seals and sea lions. Before Kererū make it to Nik from Project Kererū they get medical care at Dunedin Wildlife Hospital. Currently half of all profits from Kererū shirts are going towards two new $1,000 syringe pumps to assist in operating on injured Kererū and other birds.

This charity works broadly on all things Kea. From education to research to protection. Our Kea shirts currently raise funds earmarked for nest monitoring and protection in Nelson Lakes.


Trees That Count love trees. But not just any old trees, Aotearoa’s special native trees. Trees That Count are a conservation charity bringing together business, community and everyday Kiwis, with the vision of helping plant 200 million native trees across the country. Each shirt will help provide shelter and food, not only for the Pīwakawaka, but for all native birds.

Our native birds are cheeky, trusting and specialised for an island without humans and predators. For the same reasons we get to enjoy close sightings and intimate moments with our birds we need to look after them. Bird Shirts is our helping hand and we are grateful you are joining us.

Everyone likes birds. What wild creature is more accessible to our eyes and ears, as close to us and everyone in the world, as universal as a bird?

- David Attenborough

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